In “A Hoot in
the Dark: The Evolution of General Rhetoric,” Kennedy provides a detailed
background of the evolution of rhetoric and suggests it “is not a ‘substance’
in the logical sense, though it does seem that there is something found in
nature that either resembles rhetoric or possibly constitutes the starting
point from which it has culturally evolved” (1). He argues that rhetoric is a
natural ability that exists prior to speech, and throughout his paper, he
identifies “some universal rules of the rhetorical code” by using the animal
kingdom as the overarching comparison (3). In this blog post, I will use examples
from various children’s movies during which animals demonstrate the actions
Kennedy describes in his first thesis.
In this thesis—Rhetoric
is prior to speech—Kennedy writes: “Among some species there may be one animal
who is on watch. An intruder is noticed and a cry given indicating a possible
enemy or possible prey. The other animals receive the message and react in an
appropriate way” (4). This is the case in the following example from Disney
Pixar’s A Bug’s Life (see 7:50 and
on). Hopper and his grasshopper gang are coming to fetch and feast on the crop
they demand from the Queen and her village ants each year. Two or three ants
fulfill the “on watch” role and signal to the remaining ants that Hopper is
near and signal the message to the other ants.
Kennedy furthers
this thesis and writes: “If another animal of the same species is approaching,
the leader of the pack will experience this as a threat to his position,
perhaps an effort to replace him in his relationship to the females…What then
takes place is rarely an immediate fight. There is a more or less extended
period of attempts on each side to intimidate the other with growls, physical
movements…and other signs of intent” (4). Although this is not a children’s
movie, Paramount Picture’s Mean Girls
illustrates this concept in the following clip:
In this example,
the roles of the sexes are reversed, as Regina George is the leader of the
pack. She wants to dangle Aaron Samuels in front of Cady Herron, who also has a
crush on him. What Kennedy suggests in his examples occurs in this clip as
well; when Cady enters the cafeteria, Regina makes an effort to define the
relationships and put every participating party in his/her place. Granted, in
this scene, a fight does erupt, but Cady narrates to viewers how the scene
would unravel in the animal world as the action takes place. Note the growls,
scratches and other animalistic behaviors.
The ritualized
socializing that Kennedy mentions, “involves ‘reassuring ‘contact calls’” (5). Whereas
Kennedy uses the example of birds gathering on a university campus, another all-encompassing
example of this can be found in nearly any Disney film, for example, when
animals congregate around a watering hole or monumental landmark. Here are some
films that come to mind: The Lion King (Pride
Rock), Tarzan, and DreamWorks Madagascar. Here are some snapshots of
those locations, compliments of Google Images.
Before concluding
the thesis, Kennedy discusses systems of animal language. He writes: “We can,
however, by observation learn to understand animal rhetoric and many animals
can understand some features of human rhetoric that they share with us, such as
gestures or sounds that express anger or friendliness or commands” (6). This
reminded me of Dr. Dolittle (although it is not that applicable), but for your
viewing pleasure, check out the trailer.
These are only a
select few of the ungodly amount of examples available to us. Pop in any children’s
film featuring animals and you will find something applicable to what Kennedy
describes in this essay. In all of the examples here, rhetoric is prior to
speech. “‘Meaning,’” writes Kennedy, “is the interpretation given to the communication
by another animal” (7).
Sources:
“Disney
A Bugs Life Part 1.” 26 June 2012. YouTube. Accessed on 1 December 2012. Web.
“Doctor
Dolittle Trailer HD.” 15 August 2009. YouTube. Accessed on 1 December 2012.
Web.
Google
Images. Google. Accessed on 1 December 2012. Web.
Kennedy,
George. “A Hoot in the Dark: The Evolution of General Rhetoric.” Philosophy and Rhetoric. 25.1 (1992):
1-7.
“Mean girls
animal world.” 15 March 2011. YouTube. Accessed on 1 December 2012. Web.
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